During my second year at university I was tasked with a project all about Augmented Reality (AR) with a focus on the way in which AR concept development can be used with publishing, advertising and marketing in the fashion industry. All AR creation was made using the app Zapper. This unit enhanced my understanding of how to develop an effective and successful creative solution to a relevant commercial challenge. Throughout this unit I explored:

 

• The conceptual and practical development of AR

• Experimented and created graphic outcomes

• Develop a commercially viable concept from an initial idea

• Visual research

• Practical experimentation