During my second year of university, I had the opportunity to work on a live brief for social influencer agency Goat. As a team of three, we worked to create campaign marketing strategies for brands such as Olay, F&F and Byron Burger. The briefs asked us to create campaigns - personal to each brand, that wanted us to increase brand awareness or boost sales and more. Influencer marketing was a huge part of this project and included choosing influencers for brand specific marketing that truly reflected the customer of the brand; this included mocking up sample messaging for each chosen influencer and creating innovative and fresh campaign concepts and strategies alongside.