During my first year at university I was tasked with a project to propose a detailed marketing plan of a collaboration between two brands to relaunch to market. I choose to revamp the brand American Apparel with sneaker brand Converse, the collaboration focused on ‘Life Time Loving’ playing on advanced basics with the concept of items that last a lifetime.

 

This project included:

• Brand collaboration proposal

• Planning an industry launch event

• Creation of campaign imagery

• Content calendar creation

• Press release

• Social media strategy