As part of one of my units at university I worked as a content editor whilst creating a SS20 trend pack for a brand, mine being the lingerie brand ‘Love Stories’. This was a highly research project where I had to be aware of consumer mood and how that would be translated in the fashion world. I initially started by identifying a macro trend which inspired my own trend ‘Underwear as Outerwear’. This project included:

 

• Trend mood boarding

• Editorial features

• Social media strategy

• Trend forecasting for AW20